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Location: Facoltà di Lugano, ex Laboratorio
Office hours: In occasione delle lezioni
Tel: +41 58 666 4483
Fax: +41 58 666 46 47
And Robert O. Goodykoontz Professor in the Department of Marketing and Professor of Psychology at Virginia Tech, USA. Obtained a Ph.D. from the University of Illinois and received assignments Academics from the University of Maryland, Baruch College, and SUNY-Albany. Is or has been member of the editorial boards of several scientific journals, including Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Advertising and Journal of Public Policy and Marketing. Has also been chairman of the 23rd Division American Psychological Association, Society for Consumer Psychology. Five volumes bear his signature of the author or editor and has published articles on research methodology, on individual and group decision making and social marketing. He obtained funds from Marketing Science Institute, Department of Health of the State of New York, National Dairy Council, the Department of Agriculture of the United States by the Center for Technology Innovation and by the National Transportation and Safety For his work on decision making and social marketing.
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