Management and Marketing Issues in Tourism

Course type: Master +2
Value in ECTS: 3
Bibliographic references available on the University Library website

Academic year 2010/2011 - Spring semester

Course description

The course is an introduction to the major concepts of marketing management in the field of tourism which are explained by presenting selected issues such as positioning and branding of destinations, media and crisis communication, management of national and local tourism organization. Experts from major tourism organizations such as UNWTO and national and local organizations will put forward their cases. A Seminar Paper on positioning and branding destinations and places has to be elaborated and presented by the students.

Textbooks

European Travel Commission (2009), Handbook on Tourism Destination Branding, info@visiteurope.com, Brussels.
D. Glaesser, Crisis Management in the Tourism Industry, Butterworth Heinemann, Oxford, 2006.
P. Keller, New Approaches in Marketing of Destinations, 3rd Conference on Advances in Tourism Marketing, Bournemouth, 2009.
P. Keller, New Trends in Destination Marketing, in; The Future of National Tourism Offices, Madrid, 1999.