Events at USI Università della Svizzera italiana

confronTi primavera 2017

 

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Is the destination Ticino competitive again?

Looking at the evolution – not only in terms of arrivals and overnight stays – of Ticino’s tourism market over the last two years, we seem to see a trend reversal over what had happened in previous seasons.

confronTi primavera 2017 aims to analyze and discuss some of the elements that have contributed to take Ticino tourism, if not back to the 80's and 90's levels, at least to encouraging signals after a difficult period. In this context, guest speakers from the Organizzazioni Turistiche Regionali of Canton Ticino (OTR) and the Agenzia Turistica Ticinese (ATT) will present some of the key projects developed as well as some of the ideas they are working on in order to increase attractiveness and competitiveness of their territories.

The program includes a first part dedicated to presentations by OTR speakers. In the second part, after a presentation by the ATT Director and an analysis by O-Tur researchers on the peculiarities of Ticino tourism, the event will propose a round table. Guest speakers will discuss, interacting with the public.

For detailed program and registration: www.confronti.ch.

URL 1: http://www.confronti.ch