Chiara Pollaroli - Publications at USI

Key publications

• Mazzali-Lurati S., Pollaroli C.Blending metaphors and arguments in advertising. to be published by John Benjamins.
• Mazzali-Lurati S., Pollaroli C. (2012). Convincing thorugh modes: how multimodal argumentation works in TV commercials. CADAAD 2012. Critical approaches to discourse analysis across disciplines. Braga (Portugal) 4-6 July .
• Mazzali-Lurati S., Pollaroli C. (2011). A pragma-semiotic analysis of ads as multimodal texts. SFL meets Pragmatics: Analysing Multimodal Discourse. Loughborough (UK), 1-3 September.
• Mazzali-Lurati S., Pollaroli C. (2011). Blending metaphors and arguments in advertising.. Metaphor and Communication. Cagliari (Italy) 12-14 May.

Book Chapters

• Mazzali-Lurati S., Pollaroli C.Blending metaphors and arguments in advertising. to be published by John Benjamins.

Contributions to Conferences

• Mazzali-Lurati S., Pollaroli C. (2012). Convincing thorugh modes: how multimodal argumentation works in TV commercials. CADAAD 2012. Critical approaches to discourse analysis across disciplines. Braga (Portugal) 4-6 July .
• Mazzali-Lurati S., Pollaroli C. (2012). Stakeholders in promotional genres. A rhetorical perspective on marketing communication. Days of Ivo Skaric: International Conference on Rhetoric. Postira (Croatia) 19-22 April.
• Mazzali-Lurati S., Pollaroli C. (2011). A pragma-semiotic analysis of ads as multimodal texts. SFL meets Pragmatics: Analysing Multimodal Discourse. Loughborough (UK), 1-3 September.
• Mazzali-Lurati S., Pollaroli C. (2011). Blending metaphors and arguments in advertising.. Metaphor and Communication. Cagliari (Italy) 12-14 May.

Other publications

• Mazzali-Lurati S., Pollaroli C.A benefici estremi estrema creatività. Una caratteristica della pubblicità italiana. Cultura & Comunicazione. Guerra Edizioni.

Conferences

• Mazzali-Lurati S., Filimon I., Pollaroli C. (2012). Genre and officium in multimodality: A rhetorical perspective on annual reports. . 6th International Conference on Multimodality (6ICOM), August 22 – 24, 2012, London, UK. .