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Reception and Processing of Health Communication Messages Delivered via an Online Virtual World

Head of project at USI: Suzanne Suggs
Starting date: 1 Gennaio 2008
Duration: 12 months

Topic areas:

S263 Social psychology

Faculty involved:

Facoltà di scienze della comunicazione

Institutes involved:

Istituto di Comunicazione Pubblica

Other partners involved:
J. Cowdery (Eastern Michigan University) (principal investigator), J. Kindred, PhD (Eastern Michigan University)

Funding Sources:

Eastern Michigan University

The purpose of this study is to examine the use of the online virtual world Second Life (SL) as a vehicle for the delivery of health communication messages designed to encourage individuals to make healthy lifestyle choices regarding physical activity and nutrition.

Publications:

Cowdery J., Kindred J.E.., Michalakis A.., Suggs S. (2011). Promoting health in a virtual world: Impressions of health communication messages delivered in Second life. . First Monday. 16(9)..