People at USI: Lucía Aguirre Sánchez
Location: Facoltà di Lugano
Role in organizational units:
Istituto di Comunicazione Pubblica, Assistente
Lucía collaborates at the Institute of Public Communication at Università della Svizzera italiana. She is member of the BeCHANGE Research Group, under the direction of Prof. Suzanne Suggs, since June 2011. Her role has involved the coordination of Active8 and Move!t (projects aimed at promoting physical activity through communication technologies) and the qualitative analysis for the project FAN - Famiglia, attività e nutrizione. Lucía holds a Master of Science in Communication from the Università della Svizzera italiana in Switzerland (Major in Technology-enhanced communication). Her current interests include the exploration of innovative formats of data collection, analysis and research communication. She has focused on the potential of mixed methods analysis and design tools to produce actionable research outcomes in applied fields like social marketing, health behaviour change and ICTs for development.