Benedetta Prario - Publications at USI

Key publications

• Prario B. (2007). Mobile Television in Italy: Value Chains and Business Models of Telecommunications Operators. Journal of Media Business Studies, Volume 4, n°1.
• Prario B. (2005). Le trasformazioni dell'impresa televisiva verso l'era digitale. Peter Lang.
• Prario B. (2007). Mobile TV and IPTV: Two New Forms of Television in Media Literacy, Macedo, D. & Steinberg , S (eds.). Peter Lang.

Journal Articles (with peer-review)

• Cola M., Prario B. (2013). The commercialization of television in Switzerland: a matter of neighbours. Comunicazioni Sociali, No. 1, pp. 122-132.
• Cola M., Prario B. (2012). New ways of consumption: the audiences of public service media in Italy and Switzerland. Media, Culture and Society, Vol. 34, No. 2, pp. 181-194.
• Balbi G., Prario B. (2010). The history of Fininvest/Mediaset¿s media strategy: 30 years of politics, the market, technology and Italian society. "Media, Culture and Society", Vol. 32, No. 3: pp. 391-409.
  External link
• Prario B., Cola M. (2008). Le diete mediatiche degli svizzeri italiani nel contesto europeo. Observatorio (OBS*), Vol. 2, No. 4, pp. 118-36.
• Besio C., Hungerbuehler R., Morici L., Prario B. (2008). The implementation of the quota requirements of the directive 'Television without Frontiers': the broadcasters' perspective.. International Communication Gazette, 70, 2, 175-191. .
• Prario B. (2007). Mobile Television in Italy: Value Chains and Business Models of Telecommunications Operators. Journal of Media Business Studies, Volume 4, n°1.
• Prario B., Balbi G. (2007). Ritorno al Futuro. Il passato e il presente della Mobile TV. "Observatorio (OBS) Journal", 2: pp. 103-122.
  External link
• Besio C., Hungerbuehler R., Morici L., Prario B. (2006). A multiplied perspective on the object of study: the example of multidisciplinary research in the domain of media regulation. . Studies in Communication Sciences, 6, 2. .
• Besio C., Hungerbuehler R., Morici L., Prario B. (2005). Die Unverzichtbarkeit organisations­theoreti­scher Ansätze für die Kommunikations- und Medien­wissenschaften. Medienwissenschaft Schweiz, 2, 33-41.
• Pagani G., Prario B., Visentin F., Zorzi Y. (2005). The Key of Sucess, the Cause of Failure: A Comparative Analysis of Two UK Digital Television Companies. JJBS Research Reports No. 2005-2.
• Prario B., Richeri G. (2003). (Full paper) Flussi e infrastrutture di comunicazione nel mediterraneo. in Studies in Communication Sciences, Università della Svizzera italiana.
• Prario B. (2002). (Book review) Taisto Hujanen, The power of schedule, Tapere 2002. The international Journal on Media Management, volume 2.
• Prario B. (2000). (Book review) Manuel Castels: The Internet Galaxy. Reflections on the Internet, Business and Society. Studies in Communication Sciences, Università della Svizzera italiana, vol. 1.
• Prario B. (2000). (Report review) Italian Communications Authority, The White Book on Digital Terrestrial Television, Rome, 2000, . in Studies in Communication Sciences, Università della Svizzera italiana.

Books

• Cola M., Prario B., Richeri G. (2010). Media, tecnologie e vita quotidiana: la domestication. Roma: Carocci.
• Cola M., Prario B. (2009). Dotazione e uso dei media. La Svizzera italiana nel contesto elvetico. Bern: Peter Lang.
• Prario B. (2005). Le trasformazioni dell'impresa televisiva verso l'era digitale. Peter Lang.

Book Chapters

• Colapinto C., Prario B., Richeri G. (2009). Telecommunication development in the EuroMediterranean area. in AA.VV., The Media as driver of Information Society, Lisbon, Formalpress.
• Colapinto C., Prario B. (2009). The ¿network¿ in the Italian television industry. in I. Bernhard, The geography of innovation and entrepreneurship, University West (Sweden), pp: 307-319..
• Balbi G., Prario B. (2008). Back to the Future. The Past and the Present of Mobile TV. In Gerard Goggin, Larissa Hjort (eds.), Mobile Technologies. From Telecommunications to Media. London: Routledge.
  External link
• Prario B. (2007). Mobile TV and IPTV: Two New Forms of Television in Media Literacy, Macedo, D. & Steinberg , S (eds.). Peter Lang.
• Prario B., Richeri G. (2005). Integration Strategies of a Niche Communication Company: The Case of Gambero Rosso. JJBS Research Reports No. 2005-2.

Conference Proceedings

• Prario B., Balbi G. (2008). Back to the Future. The Past and the Present of Mobile TV. In Karen Ross and Stuart Price (eds.), Popular Media and Communication: Essays on Publics, Practices and Processes. Newcastle upon Tyne: Cambridge Scholars Publishing. Proceedings of MeCCSA Conference (Coventry 10-12 January 2007) .
  External link
• Prario B. (2004). A multi-channel and multi-service television platform. The case of BSkyB. 6th World Media Economic Conference, Montréal.
• Imberti D., Prario B. (2004). Digital television era: is content the king?.
  External link
• Prario B., Richeri G. (2004). Gambero Rosso: a unique company?. Growth and Dynamics of Maturing New Companies, MMTC, Jönköping University, Stockolm.
• Imberti D., Prario B. (2004). New Frontiers of T-Learning: the Emergence of Interactive Digital Broadcasting Learning Services in Europe. .

Contributions to Conferences

• Cola M., Prario B. (2010). New ways of consumption: the audiences of PSM in Italy and Switzerland. RIPE@2010 conference, University of Westminster, London, September.
• Cucco M., Prario B., Richeri G. (2010). Product placement and broadcasters: a new strategic approach. EMMA Conference, London.
• Balbi G., Prario B. (2008). Fininvest/Mediaset and the history of its media strategy. 30 years of politics, market, technology and society. ASMI Annual Conference, "The Media in Italy: Historical Perspectives and Future Challenges". Session 1.4: Broadcasting Policy (Edinburgh, 21-22 November).
  External link
• Cola M., Prario B., Richeri G. (2007). Traditional Audience and New Technologies. How new media are influencing people¿s media diet within the households. Transforming Audiences, University of Westminster, London, 6-7 September 2007.

Working papers

• Cola M., Colapinto C., Prario B., Richeri G. (2008). Il pubblico delle emittenti televisive e radiofoniche private in Ticino. Perchè la gente le guarda e le ascolta e perchè non le guarda e non le ascolta. Rapporto finale per l'Ufficio federale delle comunicazioni (UFCOM).
• Besio C., Hungerbuehler R., Morici L., Prario B. (2005). Zwischen guten Absichten und unerwarteten Neben­folgen. Die Implementierung der Quotenregelung am Beispiel der europäischen Richtlinie 'Fern­sehen ohne Grenzen'. . Istituto Media e Giornalismo (ImeG). Università della Svizzera italiana, Lugano..

Conferences

• Colapinto C., Prario B., Richeri G. (2009). Digital Television and the Audience Fragmentation . European Media Management education association (EMMA).
• Colapinto C., Prario B., Richeri G. (2008). Telecommunication flows in the Mediterranean region and the audiovisual prospective. 8th World Media Economics and Management Conference, Lisboa .
• Prario B., Richeri G., Colapinto C. (2008). The Walt Disney¿s strategies to enter the Chinese Market: from localization to the Corporate Venture Capital. IAMCR, STOCKHOLM..
  External link
• Besio C., Hungerbuehler R., Morici L., Prario B. (2005). Die Unverzichtbarkeit organisations­theo­re­tischer Ansätze für die media studies. . SGKM-Tagung: „Kommunikations- und Medien­wissenschaft zwischen theoretischer Grundlegung und Anwendungsorientierung“. Winterthur, 8. - 9. April 2005..
• Besio C., Hungerbuehler R., Morici L., Prario B. (2005). The necessity to approach organizations in media studies. . First European Communication Conference. „50 year of Communication research: past & future“. Amsterdam, 24. - 26. November 2005..