Communication and discourse-centred traditions

Instructor(s)

Dr. Ksenia Silchenko

 

This course introduces participants to communication- and critical discourse-centred theories, translating the work of Foucault, Bakhtin, Berger & Luckmann, Luhmann, Baudrillard, Hall, Eagleton, Fairclough into the organisation and marketing arenas. In organisation studies, well-established theoretical approaches such as CCO - communication as constitutive of organising – the narrative approach, or organisational discourse analysis have proved productive in explaining a variety of organisational phenomena (e.g. organisational control, coordination, identity, and storytelling) from a relational, interpretive, critical and materially-sensitive perspective (e.g. the work of Alvesson, Ashcraft, Boden, Boje, Brown, Cooren, Czarniawska, Deetz, Kuhn, Oswick, Putnam, Schoeneborn, Shotter, Taylor). In critical marketing and CCT, a discourse-centred perspective is used as a crossbreed between methodological and theoretical approaches and ranges from the application of literary theory to language-based marketing phenomena (e.g. advertising, brand narratives, expansion of marketing speak, marketing textbooks, brand-consumer and consumer-consumer communication etc.) to Foucauldian-inspired analysis of a broad range of marketplace discourses (e.g. neoliberalism, consumerism, anti-consumption, sustainability, algorithms).

 

The full course description will be provided shortly.

Events
19
July
2024
19.
07.
2024
22
July
2024
22.
07.
2024
30
July
2024
30.
07.
2024
01
August
2024
01.
08.
2024
13
August
2024
13.
08.
2024

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