Master Meetings

Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.

Registration is compulsory. Please register online.

24.11.2021

MSc in Communication, Management and Health

10:30-12:15
A13, Red Building

Digital Health
Dr. Anne-Linda Camerini

Course Objectives
By the end of the course, students will have learned about the:

  • variety of health domains characterized by digital transformation;
  • characteristics of digital data and their (dis)advantages compared to standard tools;
  • challenges in adopting digital health tools.

Course Description
In June 2020, in the midst of the COVID-19 pandemic, the WHO Regional Director for Europe highlighted once again the potential of digital health for today’s societies, leaving three key message: (1) Go digital, but go wisely, (2) build trust by respecting privacy, and (3) address the digital gap. Digital health is a rapidly evolving field which taps into a variety of health domains from monitoring single patients to monitoring the spread of a pandemic. While the benefits of digital health are manifold, it also brings challenges and limitations that require thorough consideration. This introductory course on digital health aims to make students familiar with the (dis)advantages of digital health and faced challenges, by covering different domains, including diagnosis, monitoring, and intervention

13:30-17:15
A13, Red Building

Health Campaign Development and Evaluation
Dr. Anne-Linda Camerini

Course Objectives
By the end of the course, students will have learned about the:

  • elements of a state-of-the-art health campaign;
  • frameworks and theories for campaign development;
  • methods and tools for campaign evaluation.

Course Description
The COVID-19 pandemic once again showed us how important it is to design and disseminate effective health campaigns to promote, for example, compliance with prevention measures and vaccination uptake. High-standard health campaigns should be theory-driven and use a participatory design approach. Their effectiveness should be evaluated using rigorous and systematic research methodologies. This course teaches students about the different elements of an effective health communication campaign that meets the current standards by building on and extending their knowledge of health communication and behavior theories and research methods and by introducing campaign-specific frameworks and advancements, including the ACME and RE-AIM framework, to name just a few. As such, it equips students with the fundamental knowledge for future activities in public health organizations.