Structure and contents

The world is becoming increasingly complex, with simultaneous opposing demands for more specialisation, a broader understanding of issues, as well as an international outlook. While this is true for most fields, it is particularly the case in the domain of health, where science and its applications continue to gain in complexity and sophistication.

The Università della Svizzera italiana, Switzerland, offers a Master in Communication Management and Health (CMH), a degree that will prepare you to grasp the complexity of the health sector and to pursue fulfilling and diversified careers in health.

The purpose of the MCMH is to enable students to:

  • comprehend the health sector;
  • learn the required analytical/methodological skills to better understand and interact with the health sector and its changes;
  • acquire practical skills in communication and management appropriate for the health context.

With an international and cross-disciplinary approach to both business and communication, the master in Communication, Management and Health provides you with a solid theoretical background in multiple academic disciplines such as:

  • Health Communication
  • Quantitative and qualitative Research Methodologies in Health Communication
  • Introduction to Public Health
  • Health policy
  • Epidemiology
  • Marketing and Management in Health Settings

Expand All

  • Study programme

    Please note that the study programme refers to the 2019-2021 edition. 
    Previous study programmes are listed in the Quicklinks section. 

     

    First Semester

    Core topics in Health Communication & Management

    Health Communication

    6

    Advanced Research Methods in Health Communication

    3

    Social Marketing

    6

    Data Analysis

    6

    Corporate Strategy*

    6

    Accounting*

    6

    Total ECTS - Fall semester

    33
       

    Second Semester

     

    Core courses

     

    Corporate identity and image

    6

    Health Communication Law

    3

    Critical Consumer Behavior

    6

    Market System Dynamics

    6

    Marketing Metrics and Social Impact Measurement

    6

    Total ECTS - Spring semester

    27
       

    Third Semester

     

    Interpersonal Communication in Health

    3

    Industry & Institutions Perspectives: Stakeholders in the Swiss Health System

    3

    Qualitative Methods in Public Health 

    3

    Corporate Social Responsibility

    3

    Epidemiology

    3

    Health Campaign Development and Evaluation

    6

    Organizational Behaviour

    6

    Health Policy

    3

    Introduction to Public Health

    3

    Total ECTS - Fall semester

    30
       

    Fourth Semester

     

    Thesis and Field Project

     

    Field Project

    9

    Thesis

    21
    Total ECTS - Spring semester 30
       
    TOTAL ECTS 120

    Slight changes in the study programme may occur.

    *Courses organized by the Faculty of Economic Sciences

  • Field Project

    As part of their study curriculum, second-year students undertake a field project for a company, a non-profit association or any other organization in the health sector. It is a three-month consultancy project conducted in teams of three to four students under the supervision of the Institute of Communication and Health tutor teams.

     

    The Field Projects: win-win for the students and the client organizations

    The field projects provide a unique opportunity to the students to put into practice their theoretical knowledge and skills in communication, management and health acquired over two years. The students gain professional experience and meet with professionals and organizations in health that may become future employers.

    The field project is a very sophisticated recipe. The client expects a refined dish. The ingredients needed are curiosity, creativity, discipline, timing and good organization. The possibility to work in a professional cuisine with experienced Chefs will help you through the process. The end result might tastes initially a bit spicy because of its challenging character, but the remaining flavor is a whole lot of satisfaction." Edoardo Madussi, MCMH student

    The field projects are also very appreciated by the client organizations who can benefit from a free high quality consultancy project from a team of international Master's students qualified in communication, marketing and management, with a health focus. In a business environment where time and workforce resources may be stretched, students can bring a fresh external perspective to projects, as well as provide evidence-based analysis and recommendations. The organizations are promoted among the students and establish strong ties with the Institute of Communication and Health for potential future collaboration.

    "The field project was a very useful experience for our foundation. With limited resources in time and money, we received an interesting report in high quality and as basis for further discussions. I am very satisfied with the process of the study as well as with the result." Günter Ackermann, quality and evaluation project manager, Health Promotion Switzerland.

    Past Field Project

    Our partners for the field projects are:

  • Teaching

    Peter Schulz, Full Professor, Master's Director

    What is MCMH all about? (i.e. could you briefly explain the topic of the master)
    MCMH offers a unique opportunity to have a focused and in-depth programme in the health sector while at the same time gain a broad understanding of how business and marketing functions operate. 

    What are the issues that you are passionate about within the field of CMH? and why?
    Health communication, combined with management and marketing, is a real innovative and growing field both in academic research as well as in practice. Working in this field allows students to make an impact, to change something for the better in this area.

    Could you mention the main strengths of the MSc in CMH offered at USI, compared to other Master’s programmes in CMH?
    MCMH combines theoretical and practical knowledge and creates a solid link between concepts and their use in business by illustrating how theory can inform business analysis and decisions. It also offers the unique opportunity to acquire a focused and in-depth set of knowledge and skills related to the health sector, analytical skills and a broad understanding of how business and marketing functions operate.

    What career opportunities are there for a graduate from the Master in CMH?
    The primary job market for candidates earning this degree is the marketing and communication functions of pharmaceutical, biotech, and insurance companies, hospitals, government and other organizations in the health sector where the combination of analytical skills and understanding of the health sector will provide a competitive advantage. The skills and knowledge obtained from the degree can also be used in many other areas such as communication, management, marketing and other market-related functions.

    What kind of skills and competencies should a student develop to start a successful career in CMH?
    In order to lead a successful career in CMH, students need to acquire theoretical knowledge and research skills in the health sector and at the same time get preparation in business and marketing. It is also helpful to get acquainted with the complexities of communicating and working in multicultural settings, which is becoming more and more crucial for both business and health sectors, and to develop the skill to collaborate on ongoing research projects commissioned by different stakeholders in the health domain (health promotion institutions, etc.)

    What do you appreciate about USI/ or what features make USI special?
    USI offers a professional, friendly, and personal learning environment as well as a highly innovative research spectrum. As such, USI is both rooted in the Swiss university system, as well as linked to numerous international research networks.

    Unlike other Swiss universities, which are firmly rooted in the Swiss academic context, USI has no long and solid tradition to rely on. But this is hardly a drawback, however; on the contrary, a young USI is receptive to all sorts of opportunities to explore and pioneer. It is willing to take on enriching new initiatives; free to put forward strategies to meet the challenges confronting modern man: the environment, the economy, society, and the new technologies. If USI stands out in the Swiss academic landscape, it is partly for its original teaching programmes. These are informed by regional and historical-cultural motives, but equally by an inspired readiness to act on the reforms currently implemented in higher education.

    What aspects of Lugano do you like?
    Lugano is located in the Italian-speaking part of Switzerland, a privileged geographic position at the crossroads between Northern and Southern European cultures. It combines so to say the Northern sense of order with the flair of Italian lifestyle. mountains, see, and a mild climate in winter.

    Is there any academic figure that especially inspires you?
    One of the fathers of the discipline of communication science, Elihu Katz – he is still active and came to Lugano last year, teaching a seminar to the students –, conducted from his very beginning in academia several studies in the field of health. I was particularly impressed by one of these studies that dealt with how a medicament had become well-known in a community, in other words how the certain idea had been diffused. The field of health communication had not yet been established, but he already anticipated a question that still today, 50 years after this study, is relevant and object of many other studies in the field.

    What vision do you have for the future of the Master in CMH?
    The Master in CMH should develop into the direction as it had been founded: to offer students an academically exciting program that combines both advanced research skills and theoretical knowledge on one side with real and relevant questions from the field on the other side. An international study program that will be at the forefront of the field, and which will continue to attract – as it does already now – highly qualified students from Switzerland and abroad.

  • Language

    The admission to English-language Master programmes at USI requires a good command of English. Non-native English speakers applying to the Master’s or whose previous degree was obtained in another language, are required to provide an internationally acknowledged language certificate equal to the B2 level as defined by the Common European Framework of Reference for language learning (CEFR) or equivalent (e.g. TOEFL, IELTS, etc.).

    The B2 level on the CEFR corresponds to the following scores in internationally acknowledged exams:

    IELTS*

    5.5

    TOEFL*

    Computer-based: 183
    Internet-based*: 65
    Paper-based: 513

    Cambridge English

    B2 First

    TOEIC

    Listening & Reading: 785
    Speaking: 150
    Writing: 160

     

    Students admitted under the above-mentioned condition must achieve a C1 competence in English within the maximum time required to obtain the Master's degree.
    The level can be certified either by attending a language course offered at USI during the Fall and Spring semester, and by taking the final exam, or by providing an internationally acknowledged language certificate*.

    *  The C1 level on the CEFR corresponds to the following scores in internationally acknowledged exams:​

    IELTS

    7.0

    TOEFL

    Internet-based: 100

    Cambridge English

    C1 Advanced, grade C or above
    BEC (Business English), grade C or above

    TOEIC

    Listening & Reading: 945
    Speaking: 180
    Writing: 180

    We only accept the English qualifications mentioned above. The certificate must still be valid at the point of the application. In general, we are not able to accept language test results older than 3 years, as of September 1st.  

     

    Italian

    As Lugano is located in the Italian-speaking part of Switzerland, students might be interested in acquiring the basics in Italian.
    The Università della Svizzera italiana offers a free of charge Italian language course: further information can be found here.

    Academic Year 2021/22

    When do I have to submit my English language certification?

    • Faculty of Communication, Culture and Society / Economics / Informatics
      The language certification should be included in the application package. Exceptions will be made for those who can prove cancellation of international certificates exam sessions.