Crossmedia, Transmedia and Multimodal Communication

Relying upon an interpretation of organisations as networks of conversations with multiple stakeholders and audiences, this thematica area addresses the emerging challenges of today’s communication and its fragmentation around the multiple touchpoints constellating the stakeholder-company relationships and across multiple off- and on-line media. It debates the role of traditional and new media, as well as the construction of meaningful contents to provide to a variety of publics. Courses confront a crossmedia perspective, which leads to considering how the same communicative content has to be adapted to different media/touchpoints, to a transmedia perspective, which instead explores how a communicative content can be split and dispatched across various media. Last, the thematic area covers the multimodal (e.g. verbal and visual) nature of today’s contents and its effects.

Semester III

18+12 ECTS*

Digital Corporate Communication

3

Online Communication Design

3

The Network Society

3

Social Media Management

3

Brand Management

3

Multimodal Rhetoric

3

Transmedia Narratives

3

Media Relations

3

Additional courses upon availability

 

Marketing Semiotics

3

Advertising and Consumer Representations

3

Global Media Formats

3

User Experience Design

3

Estetica Moderna e Contemporanea

3

Scenografia

3

*Students have to validate at least 18 ECTS within the list of courses of each option and add 12 more ECTS from other electives listed in any of the four specializations.

Changes in the study programme may occur.

 

Other Thematic Areas: