Structure and contents
Financial communication is communication to investors. More precisely, financial communication is oriented to investment decisions. The actors of financial communication are numerous, the most important being at least the following: managers and directors of listed companies and enterprises, wealth managers and private banking advisors, mutual funds, pension funds, activists, etc., rating agencies, buy-side and sell-side analysts, financial journalists, financial regulators and market supervisory authorities.
Goals and contents
The aim of the Master in Financial Communication is to form specialists of communication with a deep knowledge of the fundamental mechanisms of finance, so that they will be able to bridge the gap between finance professionals and the other financial market participants, especially investors. To this purpose, the Master also provides students with the legal background that financial communication specialist needs in order to effectively deal with important issues recently emerging in the financial sector, such as money laundering, terrorism financing and fiscal matters.
The recent financial crises brought to light the critical role of reliable, fair and relevant communication and the consequent need for experts able to handle these issues in their many dimensions. This is well explained by Giovanni Barone-Adesi, members of the Advisory Board and of the Faculty of the Master
"In this period of troubled waters, handling with finance is not easy [...]. The classical model of financial expert as "master of the universe", who uses formulae that most people cannot understand, cannot work anymore. We are in a moment in which financial professionals must be in tune - linguistically and communicatively, with a wide range of publics, whose very existence they formerly almost ignored. A successful professional must be capable - beside doing well is job - of practicing the art of mediation and listening, being typical elements of the discipline of communication" (USI Square 2012 (7), p. 17)
By emphasizing the role of communication in finance - a domain pre-eminently quantitative, yet fundamentally relying on human interaction - the Master in Financial Communication represents a Europe-wide unique initiative within the University offer of this level. Its cross-disciplinary educational approach opens the way and puts a new name to a profession as old as the financial system itself, that is: the financial communicator.
Study programme 2019-2021
The two-year study programme (120 ECTS) combines state-of-the-art theoretical training with real-life case-studies and simulations, relying on innovative and interactive teaching methods.
The study curriculum comprises both core (63 ECTS) and elective courses (33 ECTS), centred around three main pillars - financial economics, communication, and law. By the end of the programme, our students will have acquired fundamental communicative skills, grounded in a solid knowledge of financial market behaviour, strategies and regulations, which will enable them to efficiently craft the information for financial decisions.
30 ECTS 3 3 6 6 3 3 3
Corporate Social Responsibility and Socially Responsible Investment
Financial Communication Law
3 3 3 6 3
Electives in Finance and Banking
Electives in Communication and Management
3 3 3 3 3 3 3 3 3
User Experience Design
Private Banking Industry Seminar
Slight changes in the study programme may occur.
Admission to English-language graduate-level (Master) programmes at USI require a good command of the English idiom. Non-English native speakers applying for such programmes, or whose previous degree was obtained in another language, are required to provide an internationally acknowledged language certificate equal to the B2 level, as defined by the Common European Framework of Reference for language learning (CEFR), or equivalent (e.g. TOEFL, IELTS, etc.).
The B2 level on the CEFR corresponds to the following scores in internationally acknowledged exams:
IELTS 5.5 TOEFL Computer based: 183
Internet based: 65
Paper based: 513
Cambridge English FCE (First Certificate English) TOEIC Listening & Reading: 785
Students admitted under the above mentioned condition (with the exception for the Master in Cognitive Psychology in Health Communication) must achieve a C1 competence in English within the maximum time required to obtain the Master's degree.
The level can be certified either by attending a language course offered at USI during the Fall and Spring semester, and by taking the final exam, or by providing an internationally acknowledged language certificate*.
* The C1 level on the CEFR corresponds to the following scores in internationally acknowledged exams:
IELTS 7.0 TOEFL Internet based: 100 Cambridge English CAE (Advanced certificate), grade C or above
BEC (Business English), grade C or above
TOEIC Listening & Reading: 945
As Lugano is located in the Italian-speaking part of Switzerland, students might be interested in acquiring the basics in Italian.
The Università della Svizzera italiana offers a free of charge Italian language course: further information can be found here.