USI students compete at the Fashion Innovation Week
Institutional Communication Service
18 March 2019
The second edition of Fashion Innovation Week is ready to kick off, on April 1st, at the LAC Lugano. It is the most important national and cross-border event dedicated to innovation between fashion and technology, with a program full of events, workshops, and presentations of studies. This year the event will feature the Digital Creativity Challenge, a competition for students in which two 'teams' of the new USI Master in Digital Fashion Communication will take part.
The competition will see groups of millennials from universities in Switzerland and Italy working to provide a fashion brand - La Martina - with ideas for a marketing plan and solutions for its business development in the eBusiness sector that take into account factors such as sustainability, innovation and digitisation. The teams of students will indeed be faced with a situation that is real in many ways, immersed in an environment typical of start-up companies – at the Tecnopolo Ticino, in Manno – where ideas can flow and emerge easily also through networking moments. After the first day dedicated to creative aspects, on the second day the teams will have to prepare their so-called pitch, and then present their projects to a jury composed of experts from the academic and business world.
Among the jury members we find Dr. Nadzeya Kalbaska, coordinator of the USI Master in Digital Fashion Communication: "For the students of our Master, which was launched in September last year, this is a unique opportunity to participate in such an event already during their first year of study. At the Digital Creativity Challenge they will in fact be able to show what they have learned in class about the digital transformation in the fashion industry, in particular the aspects related to communication, and to apply them in a real case".
For detailed information on the Fashion Innovation Week and the Digital Creativity Challenge: http://fashioninnovationweek.ch
The new USI Master in Digital Fashion Communication: www.usi.ch/mdfc
