Alumni Digital Talk: Carlo Bettiol, National Key Account Manager, Lego
Date: 1 December 2020
Alumni Digital Talk
The LEGO Brand Framework. What are the implications for Sales Management
with Carlo Bettiol (USI degree: Master in Marketing, 2009), National Key Account Manager, LEGO GROUP, Milan.
Introduces: Prof. Luca M. Visconti
1 December 2020 from 10.30am until 12am (in the Brand Management Class)
- Personal and Company Presentation
- Lego's Brand Contract
- Role and Challanges of a Lego Account Manager
- Case histories
To participate register here.
Online talk on Microsoft Teams, this the link.
The Digital Alumni Talks is a series of online meetings with USI alumni, who have gained professional experience in different roles and sectors, to give USI students and recent graduates a first look into the different potential career paths.