IMCA research seminar: Michael Barrett, University of Cambridge
Institute of Marketing and Communication Management
Date: 20 May 2022 / 12:30 - 14:00
We are honored to have Michael Barrett present his most recent research to us. Michael is Academic Director of Cambridge Digital Innovation and Distinguished Visiting Professor of Innovation at the Stockholm School of Economics. His research interests are, amongst others, around digital innovation and transformation such as AI and digital twins for healthcare innovation. He draws primarily on practice-based theories for understanding digital innovation and transformation. He has also developed rhetorical strategies for understanding IT diffusion, and deploys longitudinal case study research as well as ethnography in doing qualitative studies.