IMCA research seminar: Michael Barrett, University of Cambridge

Institute of Marketing and Communication Management

Date: 20 May 2022 / 12:30 - 14:00

We are honored to have Michael Barrett present his most recent research to us. Michael is Academic Director of Cambridge Digital Innovation and Distinguished Visiting Professor of Innovation at the Stockholm School of Economics. His research interests are, amongst others, around digital innovation and transformation such as AI and digital twins for healthcare innovation. He draws primarily on practice-based theories for understanding digital innovation and transformation. He has also developed rhetorical strategies for understanding IT diffusion, and deploys longitudinal case study research as well as ethnography in doing qualitative studies.

https://www.jbs.cam.ac.uk/faculty-research/faculty-a-z/michael-barrett/

Faculties

Events
18
August
2022
18.
08.
2022
22
August
2022
22.
08.
2022
04
September
2022
04.
09.
2022

Swiss Summer School 2022

Academy of Architecture
14
September
2022
14.
09.
2022

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Academy of Architecture
15
September
2022
15.
09.
2022

USI Welcome 2022

Academy of Architecture, Faculty of Communication, Culture and Society, Faculty of Biomedical Sciences, Faculty of Economics, Faculty of Informatics
16
September
2022
16.
09.
2022

Giornata di economia politica 2022

Faculty of Economics