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Admission

The formal requirement for admission to the Master in Marketing is a Bachelor's degree in granted by a recognised university.

The places offered are limited, therefore the selection can be effected on the basis of the academic results.

Candidates with a Bachelor's degree from a University of Applied sciences may be admitted with an additional requirement of 30-60 ECTS to be earned:

  • By attending in person, during the Master’s studies, a selection of our Bachelor’s courses and taking the exams during the regular sessions. The credits have to be earned before the end of the third semester. The courses are to be defined by the Master’s academic director.
  • By self-studying a selection of our Bachelor’s courses. In this case, the instructors of the assigned courses provide specific readings. Exams are organized when the student is ready. The courses are defined by the Master’s academic director. The reading and the evaluation are in English. This option is very flexible: it allows for an optimal programming of the workload during the studies and it also allows the process to be started before the beginning of the Master’s programme. The credits have to be earned before the end of the third semester.
  • By attending Bachelor's courses at another recognised University prior to starting the Master’s studies. The university and the list of courses to attend have to be agreed with the Director of the Master’s.

For candidates who need to refresh their knowledge of the basic concepts in marketing and statistics tutorials are offered before the beginning of the programme (marketing) or during the programme (statistics).

 

Please check the language requirements below. 

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  • Language

    Admission to English-language graduate-level (Master) programmes at USI require a good command of the English idiom. Non-English native speakers applying for such programmes, or whose previous degree was obtained in another language, are required to provide an internationally acknowledged language certificate equal to the B2 level, as defined by the Common European Framework of Reference for language learning (CEFR), or equivalent (e.g. TOEFL, IELTS, etc.).

    The B2 level on the CEFR corresponds to the following scores in internationally acknowledged exams:

    IELTS 5.5
    TOEFL Computer based: 183
    Internet based: 65
    Paper based: 513
    Cambridge English FCE (First Certificate English)
    TOEIC Listening & Reading: 785
    Speaking: 150
    Writing: 160

    Students admitted under the above mentioned condition (with the exception for the Master in Cognitive Psychology in Health Communication) must achieve a C1 competence in English within the maximum time required to obtain the Master's degree.
    The level can be certified either by attending a language course offered at USI during the Fall and Spring semester, and by taking the final exam, or by providing an internationally acknowledged language certificate*.

    *  The C1 level on the CEFR corresponds to the following scores in internationally acknowledged exams:

    IELTS 7.0
    TOEFL Internet based: 100
    Cambridge English CAE (Advanced certificate), grade C or above
    BEC (Business English), grade C or above
    TOEIC Listening & Reading: 945
    Speaking: 180
    Writing: 180

    Italian

    As Lugano is located in the Italian-speaking part of Switzerland, students might be interested in acquiring the basics in Italian.
    The Università della Svizzera italiana offers a free of charge Italian language course: further information can be found here.