Employability

Graduates can integrate hundreds of marketing-related professions, with no restrictions in terms of company size (from start-ups to multinationals), markets (b2b, b2c, b2b2c, c2c, c2b, etc.), or industry. For its focus on individual and societal well-being, the programme also supports graduates seeking careers in industries focused on well-being (arts & culture, cosmetics, fashion, financial services, food & beverage, healthcare, insurances, pharma, sport, etc.) or public and non-profit organisations.

The most requested profiles relate to advertising and content management, branding, (digital) marketing, e-commerce, public relations, sales, and more.

Graduates can also launch their own start-up, supported by USI’s incubator.

The following data are based on the last USI Alumni Survey conducted by the USI Career&Alumni Service in 2022.

 

1 year after graduation

5 years after graduation

Alumni surveyed

Class 2021

Class 2017

Employed

94.7%

100%

Time to job

2.2 months
(61% within 3 months)

n.a.

Salary
Average/100% gross annual salary in CH

CHF 61'300.-

CHF 93'300.-

 

 

Place of work

%

Switzerland

  • Ticino
  • Other Swiss Cantons

61.1

  • 44.4
  • 16.7

Italy

27.8

Other Countries

11.1

   

Industries (main)

%

Advertising, Marketing, Events

38.9

Industry

11.1

Consulting

11.1

Luxury goods, Fashion, Accessories

11.1

Banking, Finance, Insurance Services, Accounting

5.6

Educational, Research Institutions

5.6

Informatics, Technology, Web

5.6

Sport, Wellness

5.6

Tourism, Travel

5.6

   

Functions (main)

%

Marketing Manager

50.0

Business Development Manager

20.0

Digital, E-Commerce

10.0

Teaching and Training

10.0

Media and Communication Manager

10.0

Source: 2022 USI Master Survey (Alumni 2017&2021)