Events
November
2018

Master Meetings

Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.

Registration is compulsory. Please register online.

 

21.11.2018

MSc in Marketing and Transformative Economy

13:30-15:15
Auditorium, Main Building

 

Orthodox and Critical Perspectives in Marketing

Roberta De Sanctis

 

The Course targets students already familiar with the notion of marketing plan and its intrinsic key decisions/tools. Students typically acquire such notions in a Principles of Marketing Course or during the Marketing Tutorial that we offer before the beginning of our Master programmes.

This perspective on marketing—as both a discipline and a practice—is however limited since: (1) it relies upon the idea of marketing as just a science; (2) it thus reduces marketing to a list of dos and don’ts; and (3) it limits marketing role to supporting organizational market competitiveness and profitability.

15:30-17:15
A-32, Red Building 

 

Brand Management

Prof. Luca Visconti

 

The Course targets students interested in developing theoretical and practical understanding of brand management from a company’s perspective. As such, it represents an ideal complement for students having attended the research seminar “Consumers and Brands” (Bachelor level), where brands are instead analysed from the perspective of end-users.

Participants will learn two radically distinct approaches to branding. First, a product-plus approach that considers brands as add-ons to products/services/ experiences. Second, a holistic brand approach, which instead considers brands as the cornerstone of a company’s marketing strategy and as its most valuable asset.