The MSc in Corporate Communication is offered jointly by the Faculties of Communication Sciences and of Economics of the Università della Svizzera italiana, USI, situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.
Corporate communication is today considered a key management function. It is about managing relationships with the organization's stakeholders in order to maximise the corporation's reputation capital and thus to guarantee access to strategic resources. Corporate communication specialists need to acquire solid general management skills in order to carry out their roles effectively.
This Master develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of organization, business economics and management.