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Michael Gibbert
Michael Gibbert is a Full Professor of Marketing at the Institute of Marketing and Communication Management (IMCA) at Università della Svizzera italiana (USI).
Among other things, his competence areas are: Branding, Buyer-supplier Relationship, Customer Value, Hospitality and Tourism Marketing Management, Innovation management, Marketing, Marketing Research Methodologies, Onerous Consumption, Public Administration, Supplier Relationships, Sustainable Resource Utilisation.
