Content Analysis and Natural Language Processing

Lecturer: Thomas Hills

Week 1 (16 - 20 August 2021).

Workshop contents and objectives

The aim of this workshop is to provide participants with a practical hands-on and theoretical understanding of new methods in content analysis made possible by applying digital technology to text corpora.

This approach scales from words to documents to large text corpora.

Some of the issues this approach addresses include the following:

  1. Understanding the speech of political leaders: What U.S. president is viewed most negatively? Does political speech incite violence?
  2. Detecting historical changes in happiness: Which nations are happiest and how has their happiness changed over time? Does national happiness correlate with GDP, longevity, democratization, etc?
  3. Predicting views of brands: What does it mean to be a luxury brand? What associations do people have with different products?
  4. Using language to predict personality or changes across an individual’s lifespan: How did the writing of Darwin, Mozart, and Van Gogh change across their lifespan?

The course will begin by providing participants with an understanding of what natural language processing offers content analysis. Automation can allow interesting content questions to be answered in very short periods of time (sometimes minutes), saving weeks or months of research time. It can also introduce new questions that lead to innovative research programmes. 

Specific cases will be used to motivate more detailed analysis of their methodological approach and participants will work with real data to replicate existing findings and investigate novel hypotheses of their own. Finally, participants will receive guidance in developing and answering questions of their own, working on their own projects.

On completion of the course, participants will be able to recognize and implement many common approaches to content analysis using NLP and take the first steps towards formulating and addressing problems of their own in social data science or the digital humanities. Participants will also be provided with detailed information about how to follow up and learn more with respect to their particular area of interest.

Bibliography

Prerequisites

Participants taking this course should be interested in learning more about the power of computational approaches to automate questions in communication, humanities, and the social sciences. Though the course will primarily use R, I will provide all the code. Participants will therefore learn a bit about R, but can also import results in Excel or to other platforms (e.g., SPSS).

Software

Students are advised that prior knowledge with R will help them advance more quickly with their applications, but this knowledge is not necessary to learn from this course. The course will provide a general introduction to R and, more importantly, a strong conceptual foundation for understanding what natural language processing can achieve.