Master in Marketing and Transformative Economy

Presentation of the Master in Marketing and Transformative Economy

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

Uno sguardo sulla nostra Università

I servizi per gli studenti

How to: Application Form

Servizio Carriere e Alumni

Alessandro Pioda, Channel & Category Development Manager Refreshment at Unilever

Ruth Kappler, Marketing Graduate at Swiss Life

Cosa vorresti sapere? Fai la tua domanda, riceverai la risposta durante la sessione online.

Eventi
18
Agosto
2022
18.
08.
2022
22
Agosto
2022
22.
08.
2022

International Multigrid Conference 2022 (IMG 2022)

Facoltà di scienze informatiche
30
Agosto
2022
30.
08.
2022

La trasformazione digitale: Storia e futuro

Facoltà di comunicazione, cultura e società
04
Settembre
2022
04.
09.
2022

Swiss Summer School 2022

Accademia di architettura
13
Settembre
2022
13.
09.
2022

Analysis and Optimization of Java Streams

Facoltà di scienze informatiche