Events

Master Meetings

Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.

Registration is compulsory. Please register online.

 

28.11.2019

MSc in Financial Communication

10:30-12:15
321, Main Building 

Introduction to financial communication. From public disclosures to interpersonal relations

Prof. Andrea Rocci

 

The course offers a first overview of the realm of financial communication starting from basic concepts of communication and information theory. The course focuses on the interaction between public companies and investors, discussing disclosure processes, intermediaries, and special events where proper communication plays a key role in order to ensure a fair valuation. Students are introduced to basic methods of communication analysis, including the analysis of textual tone and the analysis of narrative organization.

Topics

1. Foundations

  • Communication and information
  • Information and financial markets
  • Financial communication between disclosure and signaling

2. Communicating in the financial markets. Actors, genres, and processes

  • Actors: listed companies, investors, financial intermediaries, and information intermediaries
  • Genres: disclosure genres, media genres, and social media
  • Processes: disclosure process, communication in corporate governance

3. Media and the financial markets

  • Effects of the media in the financial markets
  • Financial information platforms
  • Advertising financial products and services

4. Analyzing financial communication

  • Analyzing topics coverage and textual tone
  • Narratives, rhetoric, and persuasive strategies

5. The extraordinary finance and crisis communication

  • IPO communication
  • Communication in the context of mergers and acquisitions
  • Crisis communication

6. Review session

13:30-17:15
150, Main Building 

Communication Strategies in Financial Disclosure

Prof. Renata Stenka

 

Communication is concerned with “messages, information, meaning, and symbolic activity” (Putnam and Cheney, 1985, p. 131) and affects every aspect of our daily lives. It produces our matrix of appreciation and perception as it determines how we make sense of the world around us, and how we perceive ourselves and others. It is both constitutive and a product of social relationships. For any business organisation, communication thus plays a crucial role in managing relations with external parties via reporting on the outcomes of its activities. Financial reporting is one of the primary means whereby managers communicate with investors and other stakeholders. Managers provide an account to investors and other stakeholders of the financial and other performance of their company in order to legitimize their actions. The course focuses in particular on communication strategies that can be observed in financial disclosure produced by the companies. The attention is also given to the regulatory aspect of financial disclosure requirements and discursive strategies that affect regulatory processes that determine what corporate information is reported upon.

The course explores relevant theoretical frameworks as well as having a strong practical element, using real-world examples and illustrations from the corporate and accounting regulatory world. It addresses corporate reporting from the perspective of discursive strategies used by managers and accounting regulators to legitimize their actions. It also discusses the often overlooked importance of cognitive biases in the communication processes.

The main objective of the course is to explore why communication within corporate reporting is worthy of careful scrutiny, not just in what social actors say, but how they say it and the specific legitimation strategies they use.