Master Meetings
Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.
Next appointment: 21-25 November 2022. Registration is required.
24.11.2022 | |
10:30-12:15 |
Orthodox and Critical Perspectives in Marketing The course assumes students’ familiarity with the notion of marketing and what a marketing plan is about. Typically, these notions are acquired in any Principles of Marketing course or during the Marketing tutorial, which we offer before our Master programmes’ formal start. Said marketing background is however too narrow, since: (1) it conceives of marketing as a science, leading to (2) normative and (3) merely profit-oriented implications, both in theoretical and managerial terms. In order to overcome such a limited marketing vision, the course aims at:
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14:30-18:15 |
The Culture of Media and Technology Companies This module aims at
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