Conversations on Digital Fashion Communication: Communication (and confidentiality) in mergers and acquisitions. Case studies in the Fashion industry

Institute of Digital Technologies for Communication

Date: 7 May 2019 / 18:00 - 19:30

Room A21 Red building Campus Lugano

Fashion is undergoing a major digital transformation, whichis touching all its facets, layers, and processes. One could consider three different layers, where fashion interacts with information and communication technologies (ICTs) – which can be referred to, in short, as “digital fashion”:

  • ICTs are used to design, produce, and distribute fashion products;
  • ICTs impact marketing and sales;
  • ICTs are extensively used in communication activities with all relevant stakeholders, and contribute to co-creation in the fashion world.

The conversation of Davide Gai and Antonio M. Perdichizzi will focus on the third layer.

Antonio M. Perdichizzi serves as a Director at Rothschild & Co. Throughout his career he has advised on landmark deals, industry shaping transactions and transformational projects across a number of industries and geographies. He has significant exposure to a number of M&A transactions in the luxury industry in Italy. Antonio holds an MSc from the London School of Economics and an MEng from the Polytechnic of Milan.

Davide Gai is a high tech serial entrepeneur and investor with an interest in communication. He founded and managed the Lugano Communicaton Forum for 15 years and is a frequent contributor on different medias on topics ranging from Telco to Life Sciences. He is also the Founder of Tecnopolo Ticino.

The workshop will be held in English and is organized by the Masters in Digital Fashion Communication and Financial Communication.

The event is open to the public and entrance is free.