Two new thematic areas approved for the third semester of the MCC
Master in Corporate Communication
26 February 2021
The third semester of USI MCC allows students to personalise their academic experience according to their preferences and future aspirations. They can freely pick from a rich portfolio of electives or they can choose to follow one of the thematic areas. So far, the programme offered four: Corporate Social Responsibility and the Common Good, Crossmedia, Transmedia and Multimodal Communication, Visual and Material Culture, and Customer Experience and Value. From the next term on, two more thematic areas are offered.
The first new thematic area is Organisation and Human Resource Management. Concerned with organising and decision making, this thematic area aims at improving future managers’ capabilities in handling, leading, and motivating people, learning from previous experiences, increasing the rationality of decisions, and not being fooled by the seemingly obvious, though highly questionable, outcomes of management.
The second novelty is the Strategy and Entrepreneurship area. In today’s markets, which are increasingly disrupted by technological change as well as by social and demographic transformations, organisations require continuous and systematic business model innovation. Managers also need to act more entrepreneurially when approaching daily business. This thematic area combines training in strategic management aimed at growing entrepreneurial attitudes and processing skills.