CREATIVITY, MANAGEMENT AND INNOVATION: THE ZANOTTI CASE
Executive Master in Business Administration
Date: 20 May 2022 / 17:30 - 18:30
Special Keynote Speaker: Jenny Zanotti
When: 20 May at 17:30, streaming on Zoom from Executive Center, USI
Jenny Zanotti, Corporate Director, Giuseppe Zanotti “How to put creativity in order in a fashion company?”
Without creativity there is no innovation, but it’s essential to maintain order through skillful management.
For almost a quarter of a century, Giuseppe Zanotti has mesmerized the worlds of fashion, music and entertainment with his signature mix of Italian allure and contemporary glamour. What began with a collection of perfectly balanced, gorgeously embellished heels has grown into one of the premiere luxury houses. From the red carpet to the runway to the street, his shoes are coveted by women the world over for their modern femininity.
Initially began as a footwear brand, nowadays Zanotti also offers small leather goods, handbags and more recently, ready-to-wear (which Zanotti likes to refer to as “leather-to-wear”)
Graduated in 2002 in Economics and Management at University of Bologna, with a MA in Business at Trinity College in Dublin. Her core competences are related to general management, organization and distribution in the fashion and luxury industry.
Serving as Retail and Ecommerce Director of Giuseppe Zanotti from 2010 to 2017, she managed to develop the retail and ecommerce business during a period of great expansion, supervising store openings in Italy, Spain, France, UK, Germany, USA and Middle East, while moving the website in-house in 2015 and finally integrating it with the retail.
Since 2017, she is Corporate Director of Zanotti, overseeing Finance and Control, HR, Organization and IT at group level.
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