Bulgari Swiss Genius 2023, Università della Svizzera italiana project awarded


Institutional Communication Service

11 July 2023

The second edition of the Bulgari Swiss Genius award – a recognition focused on innovation in corporate social responsibility created by the fashion house in collaboration with Luxury Tribune and the Swiss Center for Luxury Research – was won by the Ouroboros project developed by the students of the USI Master in Digital Fashion Communication, Pietro Lattao, Francesca Manna and Michele Storelli. Their project was selected from twelve proposals made by master's students from the University of Lausanne, the Zürcher Hochschule für Angewandte Wissenschaften, the University of Neuchâtel, the Glion Institute of Higher Education and E4S (EPFL, IMD and Unil).

The Ouroboros project is about sustainable packaging for the perfume industry, based on the principles of circularity and regeneration of ingredients. The packaging paper, partly composed of flower seeds used in the perfume, could in fact be planted in the soil to grow the flowers used in making the perfume. The idea of giving back to nature what it provides was an aspect particularly appreciated by the jury. During the award ceremony, Pietro Lattao explained: “Our project offered both a poetic and a pragmatic aspect. Packaging production has shown that luxury can be based on simplicity of creating, sustainability on the high emotional potential of the accompanying narrative. The idea of generosity, of giving back to nature what it offers, was important to us because that's how you can strengthen the bond with the product.”


Photo caption - The winners of the Bulgari Swiss Genius 2023 Pietro Lattao and Francesca Manna, centre, and from left to right: Roberto Marino, Bulgari managing director Switzerland, Christa Rigozzi, TV presenter and Bulgari ambassador, Nicole Boghossian, Marketing and communication Director Bulgari Switzerland, Cristina D'Agostino, founder and editor-in-chief of Luxury Tribune, Félicitas Morhart, founder of SCLR and vice-dean of HEC Lausanne, Antoine Pin, Managing Director of the watchmaking division at Bulgari (Bulgari).