Master in Corporate Communication kick-off meeting
Master in Corporate Communication
Today, Professors Francesco Lurati (Director of the USI Master in Corporate Communication) and Jeanne Mengis (Head of the USI Institute of Marketing and Communication Management) welcomed the new MCC students. It was an opportunity to get to know each other and to have an overview of the Master.
The first year offers core competences in general management (with courses such as Corporate Strategy and Organizational Behaviour) and specific Corporate Communication skills (Corporate Identity & Image, Issues and Crisis Management, among others). Then students can choose between specializing their CV (by following one of the four different tracks) and studying a semester abroad. The last step consists of the field project - a professional consultancy project with a company – and the Master’s thesis.
Welcome to USI and enjoy the experience!
“I’m here since MCC gives me management knowledge from a communication point of view”
“I chose MCC because I want to invest in my passion”