Are you looking for insights? Stop wondering, just listen

Master in Corporate Communication

Every successful strategy starts from an insightful research. And nowadays, good researches must listen to the social media. Sentiment, comments, trends are something you need to manage properly.

This is what Laura Caldarella, senior account manager at Blogmeter and former MCC student, showed our students today. MCC students had the chance to learn how to use Blogmeter’s intelligence software by analyzing the Facebook and Cambridge Analytica crisis.

Staying on Facebook during class-hours has never been so productive.