Luca M. Visconti appointed new Dean of USI Faculty of Communication, Culture and Society


Institutional Communication Service

2 July 2020

The Council of the Faculty of Communication, Culture and Society has appointed Prof. Luca M. Visconti as the new Dean for the two-year term 2020-2022. He will be joined by Prof. Sara Greco (Vice Dean) and Prof. Katharina Lobinger (Vice Dean and Study delegate). The new heads of the Faculty will take office on 1 September, 2020, succeeding respectively Prof. Rocci, Dean from September 2016 to August 2020, and the Vice Deans Prof. Matthew Hibberd and Prof. Sara Garau, to whom USI expresses its gratitude for the work carried out.

Luca M. Visconti is Full Professor of Marketing at IMCA (Institute of Marketing and Corporate Communication) and ESCP Europe, Paris. He also teaches at IFM (Institut Français de la Mode) and Sciences Po, Paris. Before joining USI, he was Full Professor at ESCP Europe (2011-2017) and Lecturer in Marketing at Bocconi University (1999-2011), where he earned a Ph.D. in Business Administration and Management. He was Visiting Scholar at the Leeds School of Business, University of Colorado (2004-2005) and at the École Supérieure des Affaires, Université de Lille2, Lille (2007-2008 and 2010). His research inspects the intersections of consumption, markets, and culture (Consumer Culture Theory). In particular, his work focuses on branding, luxury, storytelling, market vulnerability, and wellbeing. His work appears in high-ranked journals (Journal of Consumer Research, Journal of Marketing Management, Marketing Theory, etc.), books, and book chapters.