The 10th USI Executive MBA, digital and sustainable

The USI Executive MBA courses kicked off on Friday, 17 September. About twenty participants from all over the world will join the tenth Executive MBA focused on the mega-trend of digital transformation.

In the wake of the Covid-19 pandemic, which has forced millions of people to quickly get acquainted with modern digital tools to avoid being shut out of the market, employers are likely to continue to expect flexibility from their staff, including the use of digital communication technologies. USI EMBA courses, therefore, aim to meet the new needs of companies, with a programme of one course per month, delivered through a day of asynchronous lectures with case studies, video recordings and simulations, and an actual "transformational weekend".

Ten times USI EMBA

Since the first class of participants arrived on USI Lugano campus in 2011, the number of USI EMBA graduates has grown to more than 120, with people hailing from half a dozen different countries and working in a variety of economic sectors such as pharmaceuticals, information technology, banking and finance, tourism, telecommunications, transportation, retail and even agribusiness.

The current class confirms the international trend, with students coming not only from Switzerland and Italy but also from France, Croatia and Russia.

Digital Transformation: A Real Big Bang

In the digital era, big data, machine learning and artificial intelligence are becoming increasingly important, prompting entrepreneurs and business leaders to adopt new approaches and acquire different organisational skills with an innovative and visionary mindset.

In this regard, Gianvito Lanzolla, professor at Cass Business School and lecturer at EMBA, says: "Many companies and managers think that digital transformation means the spread of digital technologies. They think they only need to equip themselves with artificial intelligence and data analytics systems. They don't think these changes are geopolitical; we see them in consumer behaviour, competition, and regulation. Digital transformation represents a real big bang. We are experiencing the fourth industrial revolution."

The first module of the course is in the attachment.

More information can be found at www.emba.usi.ch