Speakers' Corner - Personalisation in digital fashion communication

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Institutional Communication Service

21 March 2022

Have you ever purchased something online? How much time have you spent looking for the perfect outfit and felt overwhelmed by the number of choices and information available? Research conducted by Tekila Harley Nobile at the Institute of Digital Technologies for Communication (ITDxC, Faculty of Communication, Culture and Society) aims to address the challenge of developing personalised communication in a way that delivers value to both retailers and consumers through positive customer experiences.  

Want to know more? Watch the video!  

The 2nd Speakers' Corner project was held in 2021 at LAC Lugano during the Swiss Digital Days. In this series of short videos, students talk about the projects they developed for the event. Speakers' Corner is a project promoted by the City of Lugano and the urban laboratory Lugano Living Lab. USI took part in the event, together with other universities in Southern Switzerland. The initiative stems from the desire to promote concrete projects to raise awareness of digital issues by enhancing the skills in the region.

 

Tekila Harley Nobile. Personalisation in digital fashion communication Università della Svizzera italiana

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