Switzerland Tourism chooses USI for its Travel Academy
Institutional Communication Service
10 April 2017
The eLearning platform trains operators on Switzerland as a tourist destination. Svizzera Turismo turned to USI to create it, a sign of the high level achieved in the field of digital technologies in tourism.
The Travel Academy targets mostly travel agents. The online course is rich in information, videos, images, activities and trivia to get to know our country better and present it in a convincing way.
Travel agents have to face the competition of online booking systems and therefore need to specialise in exclusive areas such as visits at UNESCO heritage sites or skiing vacations or business travels. Their expertise in such selected areas is pretty useful and adds value to their assistance. As we know, Switzerland is a small but rich and complex country in terms of landscape, language and culture. Getting to know our country better is important to present it in a convincing way and satisfy a sophisticated clientele.
According to Prof. Lorenzo Cantoni (USI Faculty of Communication Sciences and head of the project) “it gives me great pleasure to see how Swiss university research is able to inspire innovative practices and help in the promotion of Switzerland, one of the major tourist destinations worldwide”.