BE AN EMBA FOR A DAY: Sustaining Competitive Advantage

Executive Master in Business Administration

Date: / -

Managerial Economics

Sunday15th October / 8:30-12:30

• Master the basic tools of microeconomic analysis and apply them to business decision making• Have a clear understanding of how firms price their products depending on their cost structure and the competitive environment in which they operate; gain expertise in cost accounting system design• Understand and be ready to apply the strategies that firms use to gain and sustain competitive advantage• Analyze the performance of markets both for competing firms and in terms of social welfare