One Belt One Road Initiative: Opportunities and Challenges for Europe

Map of the One Belt One Road project
Map of the One Belt One Road project

Institutional Communication Service

1 March 2018

The One Belt One Road Initiative (OBOR) is a development strategy launched by the Chinese Government in 2013 to promote connectivity and cooperation between mainly Eurasian countries. To offer further insight into this great Chinese project, the USI Institute for Public  Communication (ICP) and the Chinese Media Observatory (CMO) at USI have organised the public conference “One Belt One Road: Opportunities and Challenges for Europe” on Wednesday, March 7 at 5.30pm in room A12 (Lugano campus), with guest Professor Xiankun Lu, who will analyse the content and terms of the project as well as the opportunities and challenges for Europe.

The “New Silk Road” will stretch both by land (the so-called Silk Road Economic Belt, that will cross Central Asia all the way to Spain) and by sea (the Maritime Silk Belt, along South and East Asia, reaching the Mediterranean through the Suez Canal). The project, in its global magnitude, is regarded as one of the most important initiatives in the 21st Century. While it is generally welcomed by the international community and has achieved some encouraging progress, it is also posing some challenges on how to adapt to and benefit from it, particularly for the much-diversified Europe.

Prof. Lu is Managing Director at LEDECO Geneva and Emeritus Professor at the University of International Business and Economics of China (UIBE), at Wuhan University of China (WHU) and Associates at UK Observatory at the University of Sussex in the UK. Before that, as a senior member of the Chinese diplomatic corps, Prof. Lu was active in the field of trade relations, including those related to the World Trade Organisation (WTO), of which China has been a member since 2001. 

Free entrance. For further info: icp.com@usi.ch

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