The right answer under pressure - MCC visits RSI


Master in Corporate Communication

19 October 2018

Answering properly to journalists’ questions in front of a camera is not something you learn by reading a book. You have to experience it, again and again. For that reason, MCC students vistied the tv studios at RSI for a full immersion session on Media Relations.

These were indeed two intense days for MCC students. Starting from interviews on a live talk show, to company crisis simulations and press conferences, they had to face stage fright, and learn how to handle stress and pressure to show confidence and control in every situation. Exercise after exercise, they got better and better. “Now, I’m more comfortable in front of a camera”, a student says. Another student adds that it was “an amazing and enriching experience”, showing how much the MCC class appreciated the two intense days of hands-on learning.