Matteo Casanova, Marketing Manager, Camedi

In order to help current students and recent graduates to find their way in the working world, many of our alumni shared their career story. Here the story of Matteo Casanova, Marketing Manager presso Camedi a Milano (I). USI Degree: Master in Management, 2015.

How did you start your career?

I first started my career in 2015, doing freelance jobs in the Marketing and Communication field. Later on, in 2016, I began my working experience in RE/MAX as “Digital Communications and Marketing Specialist”. I managed a project in collaboration with LinkedIn, which had the purpose to improve RE/MAX brand awareness and employer branding. And at the beginning of 2018 I started a new job in the healthcare sector as Marketing Manager in Camedi.

Why did you choose a career at Camedi?

Healthcare is a sector that has been growing rapidly and Camedi is a healthcare authority with various medical centers and offices in Lombardy. Camedi has offered me to deal with many marketing projects, most of them also involving new technologies.

What is your current role/duties?

My main goal is to redefine “what and how to communicate” our medical services: starting with classical advertising campaigns on the radio and newspapers, until redesigning our website, newsletter schedule and the key function of the company’s CRM.

In your opinion, what are the qualities necessary for a successful career at Camedi?

Never stop learning. It is crucial to gain new and specific skills in order to step it up. There will always be something new to learn that will make your role essential to the company’s strategy.

What are USI’s positive featuresand qualities?

1. To study in an international environment
2. To deal with professors having an high level of proficiency
3. To have a first work experience with the field project

What competences and/or skills acquired in your USI Study Program have been useful/are useful to your professional career?

For sure every skill acquired in marketing, human resources and project management courses. In particular how to draft a business plan to identify the main issues and aspects of a project.

What is your advice to USI students entering the job market?

Search for new job opportunities in your sector of interest and send as many applications as you can. It is important to gain some experience even if your dream job may be another one. Then, use the new skills that you learn day by day to develop your career.