Gloria Mihaljevic, Social Media Advertising Manager, ads&figures

Alumni Service

In order to help current students and recent graduates to find their way in the working world, many of our alumni shared their career story. Here the story of Gloria Mihaljevic, Social Media Advertising Manager in ads&figures in Bern (CH). USI Degree: Master in Corporate Communication, 2017.

How did you start your career?

After graduating in December 2017, I jumped right away in the professional world. In fact, January 2018 was the start of my career in the Social Media field. I started as intern at Lonza, a B2B Pharma & Biotechnology company in Basel, where I had the chance to have a first insight in the corporate world and get more familiar with social media from a business perspective. Luckily, I got a one-year contract extension after 9 months of internship and could continue my career as Social Media Communications Specialist. My daily job was focused on content and community management, as well as employer branding and other very interesting projects that could improve Lonza's social media presence. September 2019 arrived vary fast and so did my adventure in the pharmaceutical industry.

Why did you choose a career in ads&figures?

The digital world fascinates me ever since, reason for which right after Lonza (October 2019) I landed in my current agency, ads&figures. Fundamentally, I wanted to stay in the social media field and keep learning about the potential that social media has on businesses, especially in B2C and e-commerce.

What is your current role/duties?

Currently, I am a Social Media Advertising Manager. My duties are to manage customers' social media advertising efforts by running campaigns, constantly monitoring and optimising for the best performance.

In your opinion, what are the qualities necessary for a successful career in ads&figures?

Being able to take decisions and being accountable of the own actions. Strategic thinking and goal-oriented attitude are also two key points for a positive result.

What are USI’s positive features and qualities?

I really enjoyed my time at USI especially for the fact that it is quite international and that lectures are held in English. Also, I think it's very hands-on with all the different group projects, which also teach to work in teams and find the right synergies.

What competences and/or skills acquired in your USI Study Program have been useful/are useful to your professional career?

From a subject perspective, they were all useful to better understand how companies work, from business strategies, to marketing, organizational communication, etc. From a life-experience perspective, definitely the fact of having different cultures in one classroom and learning to deal with and understand different perspectives.

What is your advice to USI students entering the job market?

To not give up in the job search and to be open to any experience. It is and it will be hard to find a job, especially if you're restricted to certain areas or fields. Be open to leave your hometown as hard as it may be.