Elena Spigarelli, Digital Marketing Manager, Vodafone


Alumni Service

6 April 2020

In order to help current students and recent graduates to find their way in the working world, many of our alumni shared their career story. Here the story of Elena Spigarelli, Digital Marketing Manager for Vodafone in Milan. USI Degree: Master in Marketing, 2016

How did you start your career?

During the last year of master I did an Erasmus Internship in Germany, working for FlixBus. After 9 months I had the opportunity to participate to a Job career day in Milan and I got in contact with Vodafone. After 3 interviews mainly based on my academical and professional experiences: of course the part of my experiences based in Germany has been one of the most important part during my interviews. I started my career in Vodafone as an Intern and then I moved to the graduate program.

Why did you choose a career in Vodafone?

I mainly choose Vodafone for the Graduate Program that they offer.

What is your current role/duties?

At the end of the graduate program I started a new job in artificial Intelligence in order to launch a new digital tool into the market for customer care. Today I still work for the same department but I become responsible for the product selling through AI.

In your opinion, what are the qualities necessary for a successful career in Vodafone?

Open minded, Flexible, Resilient, positive minded, creative.

What are USI’s positive features and qualities?

- Internationality;
- Group working minded.

What competences and/or skills acquired in your USI Study Program have been useful/are useful to your professional career?

- Working group;
- International mind;
- Marketing knowledge.

What is your advice to USI students entering the job market?

Do international experiences (academical and professional) during university years.