Alumni Digital Talk: Carlo Bettiol, National Key Account Manager, Lego


Alumni Service

Date: 1 December 2020

Alumni Digital Talk

The LEGO Brand Framework. What are the implications for Sales Management

with Carlo Bettiol (USI degree: Master in Marketing, 2009)National Key Account Manager, LEGO GROUP, Milan.

Introduces: Prof. Luca M. Visconti


1 December 2020 from 10.30am until 12am (in the Brand Management Class)


  • Personal and Company Presentation
  • Lego's Brand Contract
  • Role and Challanges of a Lego Account Manager
  • Case histories
  • Q&A


To participate register here.

Online talk on Microsoft Teams, this the link.

Language: English


The Digital Alumni Talks is a series of online meetings with USI alumni, who have gained professional experience in different roles and sectors, to give USI students and recent graduates a first look into the different potential career paths.