Tatiana Schoch Aldyukhova, Marketing Communications Reinsurance Team Lead, Swiss Re
18 October 2021
In order to help current students and recent graduates to find their way in the working world, many of our alumni shared their career story. Here the story of Tatiana Schoch Aldyukhova, Marketing Communications Reinsurance Team Lead for Swiss Re in Zurich (CH). USI Degree: Master in Corporate Communication, 2009.
How did you start your career?
I started out in Nielsen in 2006, in the world of market insights and analytics, which I always found fascinating. Over the years I’ve worked in a number of other companies, as well as at USI, in different roles, up until the present times - working at Swiss Re.
Why did you choose a career in Swiss Re?
I wanted to take on more responsibility and be close to the market. Having been in a number of strategic global roles at Zurich it was time to roll up the sleeves and do some bottom-up work in local markets. I've started working in EMEA, being responsible for communications in Southern Europe, where I was also able to use my Italian on a daily basis.
What is your current role/duties?
I'm part of a very professional and motivated global communications community, working as a business partner to the Heads of two divisions: Property and Casualty. I provide strategic communication counsel and support to them and their teams. When it comes to the daily tasks: I craft and orchestrate compelling content supporting internal, marketing, media and leadership Communications activities (gathering, coordinating input, editing, writing, dissemination, etc.). I'm responsible for defining and implements effective mix of communications tools and leverage data & analytics to measure and optimise effectiveness.
In your opinion, what are the qualities necessary for a successful career in Swiss Re?
You have to be resilient and proactive. Take ownership of tasks you're assigned and, at the same time, seek out for areas that you're most interested in in order to continue learning. Curiosity doesn't necessarily kill the cat! Sometimes it makes it wiser.
What positive aspects and qualities meant most to you during the study programme you attended?
Small class size and the enthusiasm of its academic staff are two big benefits. Private-type education at a public university, which is just great.
What competences and/or skills acquired in your USI Study Program have been useful/are useful to your professional career?
Numerous group assignments helped improve my project-management skills and also learn how to cope with different ways of working. It’s not a secret that we all have different approach and attitude to work. Bringing structure and order to cross-functional groups is important in order to achieve successful outcomes. Additionally, one memorable course is Corporate Identity and Image; the knowledge acquired in that class helps me on a daily basis.
What is your advice to USI students entering the job market?
Network, establish your unique selling proposition and don't be afraid of challenges. Also, you need to be true to yourself. I don't see myself going to work for a company that sells cigarettes or weapons, for example. I'd rather go waitress in a restaurant, go back to basics and not compromise on my own values.