Alumni Digital Talk: Marketing, branding & digitalization in Chanel

Alumni Service

Date: 11 February 2022 / 17:30 - 18:30

Alumni Digital Talk

Marketing, branding & digitalization: the Chanel case


Friday February 11, 2022 from 17.30

Online in Microsoft Teams


with the participation of:


  • Bérengère Chardier, Head of Digital Europe, Chanel, Paris (F). USI Degree: Ba Communication, 2005. 
    Expert in luxury branding, she has 15 years of experience in digital, luxury & e-commerce in leading groups in the fashion sector, as Yoox, Net-à-porter and Ralph Lauren.


Introduced by:

  • Prof. Luca M. Visconti, Director Master in Marketing and Transformative Economy
  • Ksenia Silchenko, Post-doc, Faculty of Communication, Culture and Society



To participate write to: [email protected]

Language: English


The Digital Alumni Talks is a series of online meetings with USI alumni, who have gained professional experience in different roles and sectors, to give USI students and recent graduates a first look into the different potential career paths.