New Certificate of Advanced Studies (CAS) "Communications Management in a Complex Environment" launched at USI

The new Certificate of Advanced Studies (CAS) in “Communications Management in a Complex Environment” is launched at USI Università della Svizzera italiana with start in May 2017. Designed for mid-career managers operating in communication-intensive functions (corporate communication, marketing, human resources, compliance), the new CAS is offered by the Faculty of Communication Sciences at the Università della Svizzera italiana (USI). The certificate provides a unique opportunity to delve deeply both conceptually and experientially into the communication challenges of today’s complex business world. Part-time and held in three campuses around the world, participants will study with peers enrolled in the MSc in Communication Management of Singapore Management University (SMU), enjoying a privileged setting for cross-cultural exchange.

Professor Francesco Lurati, program director, says: “The complexity of the business environment, characterized by increasing uncertainty and ambiguity, growing interconnections, and faster dynamics, requires specific communication strategies. At SMU, participants investigate the specificities of the Asian context and their implications for communication. Specific management topics relevant for understanding the challenges of the current business environment are addressed during the UCLA session, providing the framework to fully appreciate the role of communication today. Finally, at USI, participants will zoom in on topics that are instrumental for successfully navigating today’s environment. In particular, the dynamic nature of today’s complex environment requires constant change management, a strong and sophisticated approach to branding that allows for interaction with a diverse array of stakeholders, and an understanding of the legal implications of a (digitally) interconnected world.”

Quick facts:

Number of contact days: 22.5 (compatible with a 100% occupation)
Sessions: Singapore (May 29-June 3) / Los Angeles (July 18-28) / Lugano (September 22-30)
Credits: 17 ECTS
Diploma awarded: Certificate of Advanced Studies, Università della Svizzera italiana, Faculty of Communication Sciences

To be admitted to the CAS, candidates need relevant work and leadership experience or potential as well as a university degree or an equivalent professional diploma. Candidates are advised to apply as early as possible. The deadline for submitting applications for the Certificate of Advanced Studies starting in May 2017 is April 15, 2017.

For further information:

USI Università della Svizzera italiana
CAS Communications Management in a Complex Environment
Ilaria Juon / Head of Operations
Via Giuseppe Buffi 13, CH - 6900 Lugano
Tel +41 58 666 46 02 / E-mail: [email protected]
Web: www.emscom.usi.ch/cas