Master in Marketing and Transformative Economy

Presentation of the Master in Marketing and Transformative Economy

The Master in Marketing and Transformative Economy is not just another Master in Marketing. Its ambition is to offer established marketing wisdom and practice, and expand them further.

First, the Master brings marketing aims beyond customer satisfaction, to cater to individual and collective well-being. This allows marketers to pursue new business opportunities by improving customers’ economic as well as emotional, environmental, physical, and psychological well-being.

Second, traditional marketing just focuses on market systems. This programme also covers new exchange systems, including access-based, circular, gift, and sharing economy, which have fostered gratuity, indirect reciprocity, and use as an alternative to ownership.

Last, marketers are today confronted with conflicting expectations (e.g., craftsmanship/mass-production, exclusivity/accessibility, proximity/global reach, human-touch/technological mediation). The Master tackles these challenges, by enriching economic thinking with cultural and social understanding.

In sum, these substantial innovations provide students with unique, up-to-date knowledge and expertise to make marketing professions transformative for economy and life.

An overview of our University
Student Services
How to: Application Form
Career and Alumni Service
Alessandro Pioda, Channel & Category Development Manager Refreshment at Unilever
Ruth Kappler, Marketing Graduate at Swiss Life
Events
19
July
2024
19.
07.
2024
22
July
2024
22.
07.
2024
30
July
2024
30.
07.
2024
01
August
2024
01.
08.
2024
13
August
2024
13.
08.
2024

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