Communication and discourse-centred traditions
Instructor(s)
Dr. Ksenia Silchenko
This course introduces participants to communication- and critical discourse-centred theories, translating the work of Foucault, Bakhtin, Berger & Luckmann, Luhmann, Baudrillard, Hall, Eagleton, Fairclough into the organisation and marketing arenas. In organisation studies, well-established theoretical approaches such as CCO - communication as constitutive of organising – the narrative approach, or organisational discourse analysis have proved productive in explaining a variety of organisational phenomena (e.g. organisational control, coordination, identity, and storytelling) from a relational, interpretive, critical and materially-sensitive perspective (e.g. the work of Alvesson, Ashcraft, Boden, Boje, Brown, Cooren, Czarniawska, Deetz, Kuhn, Oswick, Putnam, Schoeneborn, Shotter, Taylor). In critical marketing and CCT, a discourse-centred perspective is used as a crossbreed between methodological and theoretical approaches and ranges from the application of literary theory to language-based marketing phenomena (e.g. advertising, brand narratives, expansion of marketing speak, marketing textbooks, brand-consumer and consumer-consumer communication etc.) to Foucauldian-inspired analysis of a broad range of marketplace discourses (e.g. neoliberalism, consumerism, anti-consumption, sustainability, algorithms).
The full course description will be provided shortly.
