Master in Cognitive Psychology in Health Communication

The Master in “Cognitive Psychology in Health Communication”, jointly offered by the Faculty of Biomedical Sciences of the Università della Svizzera italiana (USI) and the Faculty of Psychology of Vita-Salute San Raffaele University of Milan (UNISR), presents a Master degree programme in cognitive psychology with interdisciplinary training in psychology, neuroscience, health communication, organizational behaviour and management. The programme focuses on the intersection between the theoretical bases of cognitive psychology and of communication applied to the context of health. Cognitive psychology is the study of all mental processes which drive simple or more complex behaviours, either normal or pathological. These include, among the many, verbal and non-verbal forms of communication, implicit and explicit memory, perception, attention, consciousness, problem-solving, decision making, gratification, etc. Students who are admitted into the programme will receive an advanced theoretical background in neuroscience and modern psychology, will learn advanced research methods in psychology and health communication including a large variety of and statistical techniques and tools that can be used for the analysis of human behaviour in research labs, clinical departments, health frameworks and companies. A central goal of this programme is to familiarize students with the latest research and practice in these areas of research and help them translate and apply this knowledge in many different working environments including health psychology, communication, management, and marketing.


Awarded degree

After successful completion of their studies, students will obtain the "Master of Science in Cognitive Psychology in Health Communication" from Università della Svizzera italiana and from Vita-Salute San Raffaele University.

The degree does not automatically grant the right to practice as a clinical psychologist and psychotherapist in Switzerland and Italy. Admissions to specialization programs will be subjected to the relevant Cantonal, Federal and State regulations and to the individual school admission requirements.

In his letter dated October 30, 2020, the President of the Commission for the Study of Psychology at Swiss Universities (KPSYCH), Professor Dr Jens Gaab, stated that the Masters’ Programme in Cognitive Psychology in Health Communication, as offered by the Faculty of Biomedical Sciences of the Università della Svizzera italiana (USI) in collaboration with the Department of Psychology of Vita-Salute San Raffaele University, fulfils the minimal criteria of the so-called Consensus Document. Any person who accordingly acquires a master’s degree in the said programme is consequently in possession of a master’s degree in psychology corresponding to the standard for Swiss psychology education and is enabled to be admitted to professional practice and further academic qualification as any other graduate of a masters’ programme in psychology acknowledged by KPSYCH. 
Only persons holding a bachelor’s degree--valid also according to the current standards for education in psychology in Switzerland--can be admitted to the masters’ programme of USI/UniSR.