Master Meetings

Have you decided on which Master's programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings allow you to follow lectures with current master students. Guided by a USI student, you can visit the campus and decide whether the contents correspond to your study ambitions.

Next appointment: 15.05.2023.
Registration is closed.



Room A32
Red Building

Corporate Identity and Image

Identity and reputation are an organization’s ultimate assets. Identity gives sense to its actions, providing guidance and motivation both internally and externally. Reputation is the asset that allows an organization to have privileged access to resources and to benefit from a safety net in case of problems. Technology and globalization have increased business and societal complexity, speed and disruption. In this extremely dynamic environment, an organization needs to proactively nurture and communicate its identity and cultivate and protect its reputation. An organization’s identity influences the corporate life and, in particular, the way an organization strategizes. It is at the heart of a corporate brand and a driving factor of corporate reputation. 

Room 254
Main Building

Corporate Communication Research Methods

The profession of corporate communication is increasingly research based and involves often the reliance on evidence for strategic communication planning, the use of data as intelligence for the interaction with stakeholders, and the measurement of communication efforts. 
The course proposes an overview on the research process and outlines how to reflectively move between the definition of a research question, the design of a study, data analysis, and reporting. It then draws particular attention to communication sensitive methods, such as analysis of both verbal and visual texts and of real-life interactions.

In the 2022 Autumn Semester, prospective students joined the following lectures: