Master Meetings

Have you decided on which Master programme to study? Would you like more information on the contents and teaching methods at USI? Register at our Master Meetings to attend courses.
The various Master Meetings offer you the opportunity to follow lectures together with the current master students. Guided by a USI student, you can visit the campus and make up your mind as to whether the contents correspond to your study ambitions.

Next appointment: 9-13 May 2022. Registration is required. 

Registration form

(8:30) 10:30-12:00
Room A32
Red Building

Corporate Identity and Image
Prof. Lurati

The identity of a firm can be considered as important a resource as its financial, human or technological resources. In fact today organizations often offer the same products and services and often even communicate in the same way. Therefore, what the organization is – its ´raison d´être´ – becomes the ultimate differentiating factor, which makes the company unique.
Managing company identity is thus a necessity. In this regard, identity and image are closely connected making corporate communications an evolved corporate function which contributes to the defining of strategies and to the alignment of resources.
The purpose of this course is to help students understand how and why management of identity and image are an important part of corporate strategy, and to give students the theoretical and analytical tools necessary to the task.

Room A32
Red Building

Corporate Communication Research Methods
Prof. Mengis, Dr. Zamparini

The profession of corporate communication is increasingly research based and involves often the reliance on evidence for strategic communication planning, the use of data as intelligence for the interaction with stakeholders, and the measurement of communication efforts. 
The course proposes an overview on the research process and outlines how to reflectively move between the definition of a research question, the design of a study, data analysis, and reporting. It then draws particular attention to communication sensitive methods, such as analysis of both verbal and visual texts and of real-life interactions.

In the Autumn Semester 2021, prospective students joined the classes: