Università della Svizzera italiana
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Study Programme 2025-2027

In the first semester, students attend the core general management classes.
In the second semester, they take core corporate communication courses.
During the third semester, students can choose from a rich selection of elective courses. They can also opt for an exchange programme with another university in Switzerland or abroad.
During the last semester students attend a set of professionalizing courses (12 ECTS), and they can choose between a Field Project, or a Thesis (18 ECTS)

The programme develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of management. In order to help develop these analytical and decision-making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, etc.

Semester I ECTS
Accounting 3
Business Communication Laws in the Digital Age 3
Corporate Governance (institutional aspects) 3
Essentials of Corporate Finance 3
Organizational Behavior (G.) 6
Corporate Strategy (Master) B 6
Orthodox and Critical Perspectives in Marketing A 6
Semester II ECTS
Corporate Communication Research Methods 6
Corporate identity and image 6
Investor Relations 3
Issues and crisis management 3
Organizational Communication 3
Public Affairs 3
Sponsoring and partnership management 3
Statistical Data Analysis 3
Semester III ECTS

Students who choose to pursue the semester at USI may pick courses freely from a rich portfolio of electives, as well as from courses offered in other Master’s programmes.

The Master’s portfolio of electives is organized in the seven thematic areas listed below.

Students who choose to pursue the semester at USI, if they wish, can earn a specialization by selecting a thematic area from the seven offered. Each area is worth 18 ECTS. The remaining 12 ECTS can be chosen from courses offered in other thematic areas or from other electives offered by USI.

  
Corporate Social Responsibility and the Common Good  
Crossmedia, Transmedia and Multimodal Communication  
Customer Experience and Value  
Visual and Material Culture  
Organisation and Human Resource Management  
Strategy and Entrepreneurship  
Cinema and Audiovisual Futures  
Semester IV ECTS
Public Speaking and Presentation Techniques in Different Contexts 4
Cultivating an innovation-driven mindset through Design Thinking 4
Managing Interpersonal Dynamics at work 4
Field Project or Thesis 18
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