Events

Study Programme

In the first semester, students attend the core general management classes.
In the second semester, they take core corporate communication courses.
During the third semester, students can choose from a rich selection of elective courses. They can also opt for an exchange programme with another university in Switzerland or abroad.
During the last semester students work in teams on a field project, consulting client organizations, and individually write up their Master’s thesis.

The programme develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of management. In order to help develop these analytical and decision making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, etc.

Semester I

Core General Management (30 ECTS)

Orthodox and Critical Perspectives in Marketing

6

Organizational Behaviour

6

Corporate Strategy

6

Accounting

3

Essentials of Corporate Finance

3

Communication Law

3

Corporate Governance (institutional aspects)

3
   

Semester II

 

Core Corporate Communication (30 ECTS)

ECTS

Corporate Identity and Image

6

Investor Relations

3

Issues and Crisis Management

3

Public Affairs

3

Organizational Communication

3

Sponsoring and Partnership Management

3

Corporate Communication Research Methods

6

Statistical Data Analysis

3
   

Semester III

 

Students who choose to pursue the semester at USI may pick
courses freely from a rich portfolio of electives, as well as from
courses offered in other Master’s programmes.

The Master’s portfolio of electives is organized in the four
thematic areas listed below.
Students, if they wish, can earn a specialisation by selecting
18 ECTS within the same thematic area.

Corporate Social Responsibility and the Common Good

 

Crossmedia, Transmedia and Multimodal Communication

 

Visual and Material Culture

 

Customer Experience and Value

 
   

Semester IV

 

Capstone Work (30 ECTS)

ECTS

Field Project

12

Thesis

18

Changes in the study programme may occur.