Study Programme

In the first semester, students attend the core general management classes.
In the second semester, they take core corporate communication courses.
During the third semester, students can choose from a rich selection of elective courses. They can also opt for an exchange programme with another university in Switzerland or abroad.
During the last semester students attend a set of professionalizing courses (12 ECTS), and they can choose between a Field Project, or a Thesis (18 ECTS)

The programme develops analytical and decision-making abilities for corporate communication, grounded in a sound knowledge of management. In order to help develop these analytical and decision-making skills, lectures are integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, individual and group projects, etc.

Semester I
Core General Management (30 ECTS)
Orthodox and Critical Perspectives in Marketing	6
Organizational Behaviour	6
Corporate Strategy	6
Accounting	3
Essentials of Corporate Finance	3
Communication Law	3
Corporate Governance (institutional aspects)	3

Semester II
Core Corporate Communication (30 ECTS)	ECTS
Corporate Identity and Image	6
Investor Relations	3
Issues and Crisis Management	3
Public Affairs	3
Organizational Communication	3
Sponsoring and Partnership Management	3
Corporate Communication Research Methods	6
Statistical Data Analysis	3

Semester III
Students who choose to pursue the semester at USI may pick courses freely from a rich portfolio of electives, as well as from courses offered in other Master’s programmes. The Master’s portfolio of electives is organized in the six thematic areas listed below. Students, if they wish, can earn a specialisation by selecting 18 ECTS within the same thematic area.
Corporate Social Responsibility and the Common Good
Crossmedia, Transmedia and Multimodal Communication
Visual and Material Culture
Customer Experience and Value
Organisation and Human Resource Management
Strategy and Entrepreneurship

Semester IV	ECTS
Capstones: Field Project or Thesis	18
Professionalising Courses	12