Corporate Social Responsibility and the Common Good
Organisations do not operate in a vacuum. Their activities and their behaviours have an impact on many different internal and external stakeholders. Furthermore, stakeholders interact with organisations guided by their own expectations, which evolve continuously through complex conversations that give shape to society and its norms. In order to earn their licence to operate, organisations need to operate also in the best interest of society and contribute to the common good. This thematic area delivers philosophical, conceptual and instrumental tools necessary to manage organisations responsibly. It offers both organisational and market perspectives on corporate social responsibility.
| Course | ECTS |
|---|---|
| Corporate Social Responsibility | 3 |
| Social Marketing | 6 |
| Communication and Marketing Ethics | 3 |
| Business Ethics | 3 |
| Intercultural Communication | 3 |
Students, if they wish, can earn a specialization by selecting a thematic area from the seven offered. Each area is worth 18 ECTS. The remaining 12 ECTS can be chosen from courses offered in other thematic areas or from other electives offered by USI.
Changes in the study programme may occur.
Other Thematic Areas:
- Crossmedia, Transmedia and multimodal communication
- Visual and Material Culture
- Customer Experience and Value
- Organisation and Human Resource Management
- Strategy and Entrepreneurship
- Cinema and Audiovisual Futures